CPGA looking to ‘refresh’ its brand and logo

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The CPGA, which was formed in the living room of legendary gig builder Ralph Bird on December 5th 1986, started off as an association to oversee the standardisation of the building of Cornish Pilot Gigs.

Over 30 years later the CPGA has grown to govern the fastest growing sport in the South West, if not the UK. As well as overseeing the build of over 200 wooden pilot gigs, the organisation also now operates as a sporting body and is involved with racing, funding, welfare, training and other governance.

The sport has not just grown in the South West, it has spread across the whole of the UK, as well as abroad. There are now an estimated 8,000+ rowers in the UK including new clubs in London and the home Counties. As well as pilot gigs being rowed in the Netherlands, USA, Dubai, Bermuda and Ireland and talk of a club set up in Australia.

Shane Sullivan, the Chairman, said ”It’s been hard work for the CPGA to keep pace with the growth of the sport. We are all volunteers and it’s thanks to a great team that we are where we are now. With 72 registered CPGA clubs rowing over 200 wooden pilot gigs we decided it’s time to look at our brand”

At the time the CPGA was formed a simple logo was designed and the CPGA name was decided upon. But it is felt this does not do justice to what the organisation represents today and the CPGA is looking to refresh its brand in 2018.

Toby Budd, who heads up communications said ”As a charity, budgets are extremely tight so we thought we would reach out to the rowers and see if anyone with a creative background would like to help us”

Here are the headlines:

  • CPGA: The name is staying, The Cornish Pilot Gig Association but we are happy to put emphasis on Pilot Gig, as feedback suggests people think it is a sport limited to Cornwall, when it the Cornish bit only applies to the boat, not the sport.
  • Strapline: Worldwide governing body for the sport of Cornish Pilot Gig Rowing
  • Brand: Google other governing body logos, it needs to be professional like these and represent, what we expect, to be a global sport with tens of thousands of rowers in the future.

So if you have a creative eye then why not submit a concept/logo, feel free to show your idea in the context of:

  • CPGA website
  • Letterhead
  • Poster
  • Banner

E-mail [email protected] with your ideas!

Deadline: 30th April

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